gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• No sleeves, pulls, shells, magnets, or gimmicks of any kind.
  没有袖子、任何的掩护、磁铁或秘密装置。
• I don't trust fancy gimmicks in cars.
  我觉得汽车上一些别出心裁的小玩意靠不住。
• There are many satanic gimmicks, which deceptively present only part of the truth, and they are always bestsellers, because Satan knows that undiscerning people always gravitate toward evil.
  撒旦的诡计有很多，其手法是只讲出部分真理，并且他们往往是最畅销的，因为撒旦知道没有辨别能力的人们总是容易堕向邪恶。
• The company, insisted its president, was about technological innovation, not gimmicks.
  总裁坚持说，公司是研究技术革新，而不是玩花招。
• The party has not only muddied its message but has also cluttered its political programme with gimmicks.
  这个政党不仅使它的主旨显得扑朔迷离，而且让各种花招充斥它的政治纲领。
• A perfectly rendered reality TV show atmosphere, reusing all the gimmicks of the genre!
  完全变得现实电视节目氛围，重用所有噱头的体裁！
• By this, I mean they use too many gimmicks, have too much color and generally overwhelm the viewer.
  这，我的意思是，他们使用太多的噱头，也有许多颜色和一般风靡观众。
• However these are just marketing gimmicks that propagate the myth.
  然而这些只是噱头的营销传播的神话。
• If you want a problem solved, beware politicians bearing gimmicks.
  如果你希望问题得到解决，就要小心那些玩弄花招的政客。